Click on the logo to go directly to the Trusted Choice website dedicated to agents.
Trusted Choice® is a national consumer brand developed by the Big “I” for its members in response to eroding market share, and it is the result of significant consumer and industry research. The brand, which was recently implemented across the IIABA membership, unites independent insurance agencies under a recognizable logo, slogan and promise of service known as the Pledge of Performance. More than 50 insurance carriers also co-brand their companies with Trusted Choice® to show support for the independent agency system.
Using national advertising, public relations and local agency marketing, we are communicating to consumers that Trusted Choice® is the smart way to buy insurance and financial services. As a member of Trusted Choice®, you can use the consumer-tested name, logo and tagline, as well as professionally produced advertising materials for television, radio, print media, billboards and more. Plus, the Trusted Choice® Agency Locator sends qualified leads directly to your desktop.
All MAIA member agencies are automatically Trusted Choice® agencies as well, pending completion of the License Agreement, which can be returned by mail or e-mail to Dawn Patterson at MAIA, P.O. Box 1785, Jefferson City, MO 65109.
Trusted Choice® Pledge of Performance
Trusted Choice® License Agreement
Groundbreaking Branding Research
Groundbreaking consumer research, conducted by an independent branding and research firm, led to the creation of Trusted Choice®. In short, this research revealed that consumers don’t know where to find an insurance agent but know that they want choice of policies, customization of coverage and advocacy support with insurance companies.
These are the very attributes that your agency delivers to its clients everyday. Trusted Choice® was created to give independent agencies and brokerage firms a more solid brand identity with consumers.
Read the branding research to learn more about consumer perceptions of insurance providers and the insurance-buying process.
How Does Trusted Choice® work?
Trusted Choice® is dramatically increasing consumer awareness of the benefits independent agents and brokers offer: choice, customization and advocacy—the very benefits our research has shown consumers want most.
Through national advertising, public relations, local agency marketing and this innovative website, Trusted Choice® is educating consumers and becoming the defining voice for agents and brokers nationwide.
Benefits for Trusted Choice® member agencies include access to:
Consumer-approved Trusted Choice® marketing brand and collateral materials
Use of the Trusted Choice® logo
Tagable Trusted Choice® television, radio and print publication advertisements
National advertising and public relations exposure
Potential to qualify for marketing reimbursements from the Trusted Choice® Marketing Reimbursement Program
Qualified leads through the Trusted Choice® Agency Locator
Remember, Trusted Choice® is more than advertising. It is a brand shaped in response to consumer priorities, highlighting the strengths of independent agents and brokers.
Links For Additional Information
Following are additional resources that will help you learn more about Trusted Choice® and how the program will benefit you agency. If you have any questions, contact Trusted Choice® at 1-800-221-7917 or TrustedChoice@iiaba.net.
Trusted Choice® Frequently Asked Questions
Can I link to www.TrustedChoice.com from my agency website? When will ads run in my local area? Answers to these and other questions can be found here.