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Independent Insurance Agents & Brokers of New Jersey
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Sunday, 04/20/2014email print




8 - 8:30 am
8:30 - 9 am
9 - 10:30 am
Beyond Content Marketing - Ryan Hanley, Murray Group Insurance Services
Attention is the currency of the Internet. Attention turns into revenue by consistently telling remarkable stories that are useful to the community you serve. The process is simple. Tell your story. Be useful. Repeat. At the end of this presentation you will understand where to find great stories in your business and how best to tell them online to attract revenue generating attention for your agency.
10:45 am - 11:45 pm CAP, sSnapp, And the Digital Revolution: Simple Strategies for Blending Your Digital Marketing into the Analog World - Glenn Davila, Performance Marketing
Marketing is changing right before our eyes. Digital mediums offer instantaneous and cost effective delivery of our messages. But, not all mediums are created equal and there is still value in many offline mediums. Ths seminar will share easy-to-implement strategies to combine your online and offline efforts to get the maximum value and ROI.

11:45 am - 12:15 pm
TrustedChoice.com and Project CAP Debriefing - Michael Rabinowitz, Project CAP
What is the true cost of participating in the Advantage Plan on TrustedChoice.com? It's not $39/month. It's not even relative to the amount of leads your agency receives. This session will show you the real impact of having, or not having, an Advantage subscription. So, if you're looking to evaluate the value of a TrustedChoice.com profile, get an understanding of the consumer experience, or trying to understand how the Advantage Plan fits into your marketing mix, you'll get your answers here. 
12:15 - 12:45 pm Lunch
12:45 - 2:15 pm More. Better. Faster. 37 Tools to Make Content Creation and Distribution Easy and Effective - Ryan Hanley, Murray Group Insurance Services
This will be a fun, fast paced segment designed to help you and your staff create content for your website, email marketing, and social media networks faster and with higher quality. Content creation is quickly becoming a necessary job function regardless of your place in the agency. During this lunch and learn you will get the tools to make content creation easier, faster, and more meaningful to your business.


What people are saying about the 2013 event:

"They cyber liability information was excellent. This was a good mix of topics and information. I definitely walked away with some good points from all the sessions I attended."

"I really enjoyed Ryan Hanely's lively and entertaining discussion on using social media. He had lots of great information and practical ideas."

"Everything about this event was beneficial."

"It was great to hear new and improved ideas on using technology."

"The general tech and marketing tips from Steve and Ryan were great."

"This helped me catch up on the latest issues, trends, and products available."

"I like that both Steve and Ryan had agency experience. It added to their presentations and the way they communicated to us."




Independent Insurance Agents & Brokers of New Jersey, Inc.
2211 Whitehorse-Mercerville Road, PO Box 3230, Trenton, NJ 08619
PH: 800-952-6948, 609-587-4333  |  FX: 609-587-4515  |  EM: iiabnj@iiabnj.org

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