Consumer Branding Campaign
To maintain an active presence in the marketplace and increase recognition of the Trusted Choice brand, IIABNJ will launch a consumer-focused brand awareness campagin to educate consumers about Trusted Choice. These programs have been designed to complement National's efforts, and the marketing programs agencies conduct at the local level, to build more value for the brand and drive more traffic to TrustedChoice.com.
2013-2014 ADVERTISING CAMPAIGN
Trusted Choice Aerial Banner
For the sixth straight year, the Trusted Choice banner will fly high over New Jersey beaches from Cape May to Sandy Hook during peak summer weekends in 2014.
High school sports are very popular in New Jersey, so Trusted Choice is once again taking a prominent advertisment on NJ.com's High School Sports page. To date, this program has generated of of the highest click-through rates in the history of the program, driving potential customers to your agency through TrustedChoice.com. The program started in September of 2013 and is running in October, November, March, April, and May.
Beyond high school sports, Trusted Choice will be placing strategic online ads on highly trafficked websites in January, February, June, July, and August.
Listen to the Ad
The 2013-14 radio campaign will focus exclusively on New Jersey radio to minimize waste and cut through the clutter.
The radio program is highlighed by our sponsorship of the monthly 'Ask the Governor' program, one of the most listened to programs in New Jersey radio. The sponsorship runs in September, October, March, and April.
This year, we are also introducing a new NJ 101.5 News and Weather sponsorship that features on-air spots reaching listeners during peak information broadcasts. This campaign will run in October, November, March, and April.