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Independent Insurance Agents & Brokers of New Jersey
Independent Insurance Agents & Brokers of New Jersey
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Trusted Choice is a national brand unifying independent agents and brokers across the country. As a result of extensive consumer research, the Big 'I' developed the Trusted Choice brand to give independent agents a unified voice in a market that has become saturated by large conglomorates.

Trusted Choice demonstrates to consumers that Big 'I' independent agents offer their preferred way to purchase insurance and financial services; through customization, choice, and advocacy.

Customization of policies to meet the specific needs of consumers.
Choice of the insurance company that best meets their clients' needs.
Advocacy through support and assistance with claims.

All IIABNJ members are Trusted Choice agents and a part of the growing 27,000+ independent agents nationwide that are affiliated with this prestigous brand. As a Trusted Choice agency, members have access to an array of tools, resources, and marketing support and are able to promote their involvement with Trusted Choice by leveraging the brand logo and Pledge of Performance.

Pledge of Performance

Value of the Pledge




Independent Insurance Agents & Brokers of New Jersey, Inc.
2211 Whitehorse-Mercerville Road, PO Box 3230, Trenton, NJ 08619
PH: 800-952-6948, 609-587-4333  |  FX: 609-587-4515  |  EM: iiabnj@iiabnj.org

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